AI solution · Artisan · Sales

Artisan

Artisan's AI sales agent finds B2B leads, runs outreach, and books meetings so your reps don't have to.

Independent overview by new Mantra · updated September 28, 2026

Category: Sales
Pricing: Quote-only: Team (~2,500 leads/mo), Scale (~6,000 leads/mo), Enterprise custom
Implementation: 2-4 weeks
Adoption risk: Medium
Integrates with: Salesforce, HubSpot, Slack

If your team runs cold B2B outbound and prospecting eats the week, Artisan's Ava finds and enriches leads, runs email, social and dialer sequences, handles replies and books meetings. Pricing is quote-only, so the first step is a quote to compare against the solutions Ava would replace.

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What Artisan does

Artisan is built around a single AI agent called Ava, which acts as a business development representative. Ava searches a database of over 250 million verified B2B contacts, enriches prospect records using more than 22 data sources, and prioritises outreach based on intent signals such as funding rounds and leadership changes.

Once targets are identified, Ava runs multi-channel outbound sequences covering email, social, and a built-in dialer for phone calls. She tests message variations automatically — subject lines, structure, calls to action, tone — and shifts effort toward whatever is performing best. When a prospect replies, Ava handles the conversation, qualifies interest, manages objections, and books meetings directly onto your reps' calendars.

The platform is designed to sit alongside your existing go-to-market stack rather than replace it. It connects with Salesforce, HubSpot, and Slack, and can pull in CRM context to re-engage cold leads, churned accounts, or existing customers for upsell and cross-sell campaigns.

Key capabilities

Lead finding and enrichment

Ava searches a large verified B2B contact database and enriches each prospect record with data from multiple sources before any outreach begins. She uses intent signals to prioritise contacts most likely to convert.

Multi-channel outbound sequences

Ava sends personalised outreach across email and social, and queues phone call steps in a native dialer so reps can dial without leaving the platform. Sequences run autonomously once your strategy is set.

Automated message testing

Ava runs multiple message variations within a campaign simultaneously, testing different subject lines, structures, and tones. Volume shifts toward better-performing variants over time without manual intervention.

Reply handling and meeting booking

Ava reads and responds to prospect replies, handles common objections, and schedules meetings directly on reps' calendars. You define rules for when a human should step in.

CRM-driven re-engagement

Ava can work through your existing CRM lists — MQLs, closed-lost deals, churned accounts, or current customers — using stored context to personalise fresh outreach for each contact.

Best for

B2B sales teams that run cold outbound and want to reduce the manual work of prospecting and sequencing
Startups or SMBs that need to scale pipeline without proportionally growing headcount
Teams already using Salesforce or HubSpot who want an agent that connects to existing workflows
Organisations with dormant CRM contacts they want to re-engage systematically
Companies in professional services, retail, or finance looking for a general-purpose outbound sales solution

Worth knowing

Pricing is mid-range ($$) and not publicly listed — you will need to contact Artisan directly for a quote before comparing costs against alternatives
Implementation is estimated at 2 to 4 weeks, so this is not a same-day solution; plan for onboarding and configuration time
Artisan focuses specifically on outbound sales; if your main need is inbound lead handling, customer support, or internal automation, this solution is not designed for those jobs
Because Ava operates autonomously and sends outreach at scale, you will need clear governance rules and escalation policies before going live to avoid off-brand or mistimed messages
Teams without an existing outbound strategy to configure may find the solution harder to get value from quickly — Ava executes a strategy; she does not define one for you

How Artisan compares

AI SDR agents all aim at booked meetings. The differences are which channels they cover, where lead data comes from, whether they work your existing CRM, and whether you can see the price up front. Artisan covers email, social and phone, with its own contact database, on a quote.

vs AiSDR

AiSDR runs email and LinkedIn outreach built on live web research and publishes its plans, including Solo at $250 a month, month to month, with setup in under a week. Artisan adds a native dialer for phone steps and CRM re-engagement of dormant or churned contacts, but is quote-only. Choose AiSDR for a listed price and a quick test; Artisan if phone and re-engagement matter.

vs 11x

11x splits the work across two agents — Alice for outbound and Julian for inbound qualification and live voice calls — and, like Artisan, is quote-only with two to four weeks of implementation. Pick 11x if inbound qualification and AI phone conversations matter; Artisan if the need is outbound plus working back through existing CRM lists.

vs Salesforge

Salesforge pairs its Agent Frank SDR with email warm-up and a unified inbox for high-volume cold email and LinkedIn, from $499 a month (annual), with domains and mailboxes bought separately. Artisan covers email, social and phone, with lead finding and enrichment built into the agent. Choose Salesforge if deliverability at volume is the problem; Artisan for a broader outbound agent.

vs Amplemarket

Amplemarket keeps reps in control: its Duo assistant drafts signal-led sequences for reps to approve, with database, deliverability tooling and one inbox, from $600 a month for two users. Artisan's Ava runs the sequences and replies herself. Choose Amplemarket to make existing reps faster; Artisan to hand the prospecting off.

Ready to see Artisan in action?

Go into the quote with your outbound strategy written down — Ava executes one, she does not define it — and list the database, sequencer and dialer she would replace. Agree the escalation rules before go-live, and plan for a two-to-four-week implementation.