Privacy

Privacy Policy

Last updated: July 11, 2026

new Mantra ("we," "us") is an independent AI advisory. This policy explains what we collect when you use new-mantra.com — especially our free AI assessment — how we use it, and the choices you have. We keep this deliberately plain.

What we collect

When you take the free assessment, we collect the answers you provide about your business and the contact details you enter at the end — your name, work email, and company. We collect this so we can send you your results and follow up about how AI might help your business.

Like most websites, we also collect basic technical and usage data automatically — for example, pages visited and general device/browser information — through analytics (see "Analytics and cookies" below).

How we use your information

We don't sell your data

We do not sell your personal information, and we do not share it with third parties for their own marketing. We share information only with the service providers that help us run the business (below), and only as needed to provide our services.

Service providers

We use trusted third-party tools to operate the site and follow up with you. These currently include HubSpot (to store your contact details and manage communications), Google Analytics (website measurement), Cloudflare (hosting and delivery), and Anthropic (which powers the assessment). Each processes data on our behalf under its own terms.

Email and how to opt out

Every marketing email we send includes an unsubscribe link and our postal address. You can opt out of marketing emails at any time by clicking unsubscribe or emailing us at mantra@new-mantra.com. We honor opt-out requests promptly.

Analytics and cookies

We use Google Analytics to understand how visitors use the site so we can improve it. This may set cookies or similar identifiers. You can block cookies in your browser settings; the site remains usable without them.

Data retention and security

We keep your information for as long as needed to provide our services and for legitimate business purposes, then delete or anonymize it. We take reasonable measures to protect your information, though no method of transmission or storage is completely secure.

Your choices and rights

You can ask us to access, correct, or delete the personal information we hold about you, or to stop contacting you. Email mantra@new-mantra.com and we'll take care of it. Depending on where you live, you may have additional rights under laws such as the GDPR or CCPA.

Contact

Questions about this policy or your data? Email us at mantra@new-mantra.com. We may update this policy from time to time; the "last updated" date above reflects the current version.