Structurely
AI that texts, calls, and qualifies your real estate leads so your agents focus on ready buyers.
Independent overview by new Mantra · updated July 21, 2026
- Category
- Sales
- Pricing
- Quote-based platform fee plus metered usage (voice from $0.07/min, SMS from $0.02/message)
- Implementation
- 1-2 weeks
- Adoption risk
- Medium
- Integrates with
- Follow Up Boss, Salesforce, major real estate CRMs, Zapier
What Structurely does
Structurely is a conversational AI platform built to handle the repetitive early stages of a sales pipeline. It reaches out to new leads by text and phone, asks qualifying questions, and keeps following up automatically for over 12 months — so cold leads don't fall through the cracks while your team is busy.
When a lead is ready to talk, Structurely can transfer the call live to an agent or book an appointment directly into your calendar and CRM. It also runs drip SMS campaigns and uses local phone numbers to improve the chance that someone actually picks up. Activity logs and CRM integration mean your team can see what the AI has done with each contact.
The platform is built primarily for real estate but the vendor lists mortgage, home improvement, and other industries as supported use cases. It connects to Follow Up Boss, Salesforce, and other major real estate CRMs, as well as Zapier for broader workflow automation.
Key capabilities
AI Voice and Text Outreach
Structurely handles both inbound and outbound calls and two-way SMS conversations with leads, using human-like AI agents rather than scripted phone trees.
Long-Term Lead Nurturing
Automated follow-up campaigns run for more than 12 months, keeping older leads engaged without any manual effort from your team.
Live Call Transfers
When a lead qualifies, the AI can transfer them to a human agent in real time rather than simply logging a note for later.
Automated Appointment Setting
Structurely schedules meetings with qualified leads and syncs those bookings directly with your calendar and CRM.
CRM and Workflow Integration
The platform connects to Follow Up Boss, Salesforce, major real estate CRMs, and Zapier, and logs activity so your pipeline stays up to date automatically.
Local Number Dialing
Outbound calls use local phone numbers, which the vendor says increases answer rates compared to unrecognized or out-of-area numbers.
Best for
- Real estate teams or brokerages that receive a high volume of inbound leads but lack the staff to follow up with every one quickly
- Agents or sales managers who want to stop manually chasing cold leads over weeks and months
- Businesses already using Follow Up Boss, Salesforce, or another supported CRM who want AI to work inside their existing setup
- Teams that handle both calling and texting outreach and want both channels managed in one place
- Mortgage or home improvement businesses looking for the same lead-qualification automation common in real estate
Worth knowing
- Pricing is a quoted platform fee plus metered usage (voice from $0.07 a minute, SMS from $0.02 a message) — worth mapping against your lead volume and current staffing costs before committing
- Implementation is estimated at one to two weeks, so plan for a short setup and testing period before it runs unsupervised
- The solution works best when connected to a supported CRM; teams without an existing CRM will need to solve that first
- Because the AI handles early prospect conversations, you should review sample scripts and qualifying logic carefully to make sure it represents your brand accurately
- If your lead volume is low or your sales cycle relies heavily on relationship-building from the very first contact, a fully automated front end may not be the right fit
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