Rows
A spreadsheet that uses AI to pull in business data, build reports, and answer questions in plain language.
Independent overview by new Mantra · updated July 14, 2026
- Category
- Operations
- Pricing
- Free; Plus $6/user/mo (annual) or $8/user/mo (monthly); Pro $59/mo + $6/user/mo (annual) or $79/mo + $8/user/mo (monthly); Enterprise: Custom
- Implementation
- Under 1 week
- Adoption risk
- Low
- Integrates with
- Google Analytics, Instagram, Facebook, TikTok, Google Search Console
What Rows does
Rows is a spreadsheet solution built around an AI analyst that lets you ask questions about your data in plain language rather than writing formulas or SQL. You can import data from connected sources, extract figures from PDFs and documents, and build live reports that refresh automatically — all inside a familiar spreadsheet interface.
The built-in integrations cover sources like Google Analytics, Instagram, Facebook, TikTok, and Google Search Console, and the vendor describes connections to over 50 sources in total including data warehouses and advertising platforms. A browser extension called RowsX can pull tables from websites directly into the spreadsheet without code. Once data is in, you can combine sources in a single view and share the result as an embeddable report or interactive dashboard.
Rows sits in the Operations space and is positioned for data analysis, process automation, and productivity work. The vendor states it is suitable across industries, and pricing starts at a free tier, making it accessible for small teams or solo operators who want to reduce manual reporting effort without adopting a full business intelligence platform.
Key capabilities
Plain-language data analysis
Ask the AI analyst questions about your data in ordinary English and receive answers without needing to write formulas or queries yourself.
Document and PDF data extraction
Import figures and tables from documents and PDFs directly into your spreadsheet, reducing manual copy-paste work.
Automatic data refresh
Connected data sources can be set to refresh on a schedule — as frequently as every minute — so reports stay current without manual intervention.
Multi-source live reports
Combine data from more than 50 sources in one spreadsheet and share or embed the resulting report wherever your team needs it.
No-code website data import
The RowsX browser extension lets you pull tables from websites into your spreadsheet in one click, without writing any code.
AI-assisted model building
Ask the AI to build dynamic calculators or models from scratch, using spreadsheet logic, based on a plain-language description of what you need.
Best for
- Small to mid-sized teams that produce regular marketing or operational reports and want to reduce the time spent pulling data together manually
- Business owners or analysts who are comfortable with spreadsheets but want to avoid writing complex formulas or learning SQL
- Teams already using Google Analytics, Instagram, Facebook, TikTok, or Google Search Console who want those data sources in one place
- Anyone who needs to extract data from PDFs or documents and combine it with live business data in a single report
- Operators who want to share polished, embeddable reports or dashboards without a dedicated BI solution
Worth knowing
- Rows has recently joined Superhuman; prospective users should verify current product roadmap and support commitments before committing to a paid plan
- The Pro tier starts at $59 per month plus a per-user fee, so costs can grow as team size increases — worth modelling against your actual headcount
- If your data lives in systems not covered by the listed integrations, check the full connector list before assuming your sources are supported
- Teams that need advanced statistical analysis, complex data modelling, or heavily customised BI dashboards may find a dedicated analytics platform a better fit
- Implementation usually takes under a week, but that assumes straightforward data sources; connecting multiple internal systems or data warehouses may take longer depending on your setup
Related solutions
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