Publer
A social media scheduler with built-in AI that drafts captions, hashtags, and images across eight platforms.
Independent overview by new Mantra · updated July 16, 2026
- Category
- Marketing
- Pricing
- Free plan; Professional $4/social account/mo billed annually ($5 monthly); Business $8/social account/mo billed annually ($10 monthly) with unlimited AI Assist
- Implementation
- Under 1 week
- Adoption risk
- Low
- Integrates with
- Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile
What Publer does
Publer is a social media scheduling solution that lets you plan and queue posts across Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Pinterest, and Google Business Profile from a single dashboard. You can arrange content on a drag-and-drop calendar, schedule posts in bulk, or let the solution pick optimal posting times automatically.
The AI Assist feature generates post captions, hashtags, and images from a text prompt, and applies them across all your connected accounts. This is available in full on the Business plan; lower tiers have more limited access. The solution also supports collaboration workflows, including a client approval feature and monthly reporting.
Publer has a free plan to start with, and paid plans are priced per social account rather than per user, starting at $4 per account per month on annual billing. The vendor reports that setup takes under a week, which fits with the straightforward, browser-based nature of the product.
Key capabilities
Bulk Post Scheduling
You can upload and schedule large volumes of posts at once, including via CSV bulk upload, which reduces the time spent on repetitive manual queuing.
AI-Generated Post Content
The AI Assist function produces captions, hashtags, and images from a prompt across all connected accounts. Unlimited AI Assist is included on the Business plan.
Drag-and-Drop Content Calendar
A visual calendar lets you plan and reorganise scheduled content by dragging posts into different time slots, giving a clear picture of your posting schedule.
Multi-Platform Publishing
Publer connects to eight platforms: Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Pinterest, and Google Business Profile, letting you manage them from one place.
Collaboration and Approvals
The solution includes a client approval workflow and monthly reporting features, which are particularly relevant for agencies or businesses that manage content sign-off with clients.
Content Recycling
Previously published posts can be recycled and requeued automatically, which helps maintain a consistent posting cadence without creating new content from scratch each time.
Best for
- Small business owners managing several social accounts who want a straightforward way to stay consistent without spending hours on manual posting
- Content creators or solo operators who want AI assistance drafting captions and hashtags without switching between separate solutions
- Agencies or freelancers handling social media for multiple clients who need approval workflows and per-account pricing that scales predictably
- Teams that post in high volume and want to use bulk scheduling or CSV upload to queue content efficiently
- Businesses already present on any combination of Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Pinterest, or Google Business Profile
Worth knowing
- Pricing is per social account, not per user — costs can add up if you manage a large number of accounts, so calculate your total before comparing against flat-rate alternatives
- Unlimited AI Assist is only available on the Business plan ($8/account/month annually); if AI content generation is central to your use case, the lower tiers may not be sufficient
- The solution is focused on scheduling and content creation — if deep social listening, paid ad management, or CRM integration are priorities, you will likely need to look elsewhere
- Setup is estimated at under one week, but you will need active accounts on the platforms you want to connect before getting started
- The free plan exists but its feature scope is not fully detailed in available materials — it is worth testing the free tier to confirm it covers your minimum needs before committing
Related solutions
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