Metricool
One dashboard to plan, schedule, and measure social media across multiple platforms.
Independent overview by new Mantra · updated July 14, 2026
- Category
- Marketing
- Pricing
- Free $0/mo; Starter from $20/mo (annual) or $25/mo (monthly); Advanced from $53/mo (annual) or $67/mo (monthly); Custom (enterprise)
- Implementation
- Under 1 week
- Adoption risk
- Low
- Integrates with
- Google Drive, Canva, Adobe Express, Zapier, Make.com, Looker Studio
What Metricool does
Metricool brings your social media planning, publishing, analytics, and inbox into a single workspace. You build a content calendar by dragging posts into place, preview how each piece will look on the target platform, and schedule publishing without switching between apps.
On the analytics side, Metricool tracks how your social channels are performing over time, lets you keep an eye on competitors, and connects to Looker Studio if you need custom cross-brand reporting. Automated reports are generated without manual data gathering, which reduces the time spent turning raw numbers into something presentable to clients or leadership.
An AI assistant is built into the planner to help generate caption ideas and suggest the best times to post. A media library, approval workflows for client or team sign-off, and a unified inbox for messages and comments round out the day-to-day feature set. Integrations with Canva, Adobe Express, Google Drive, Zapier, and Make.com connect Metricool to solutions many social media teams already use.
Key capabilities
Content calendar and scheduling
Drag-and-drop planning across all connected social networks, with previews of how posts will appear on each platform and support for recurring automated post lists.
AI caption and timing suggestions
A built-in AI assistant can suggest caption copy to help get past a blank page, and the solution surfaces recommended posting times based on your audience data.
Analytics and competitor tracking
Performance data for your social channels is displayed in one place, and you can monitor competitor accounts alongside your own results without separate solutions.
Automated client reporting
Reports are generated automatically and can be connected to Looker Studio for custom multi-brand dashboards; the Advanced plan adds custom report templates and branding.
Team and client collaboration
Roles can be assigned so collaborators or clients access only their own brand's data, and an approval system lets posts be reviewed before they go live.
Unified ads and inbox management
Google, Facebook, and TikTok ad campaigns can be managed from the same dashboard, and all incoming messages and comments are collected in a single inbox.
Best for
- Freelance social media managers or small teams handling multiple client accounts who need to consolidate scheduling and reporting in one place
- Agencies that need per-client brand separation, approval workflows, and white-label or custom-branded reports
- Business owners managing their own social presence who want scheduling, basic analytics, and AI caption help without a steep learning curve
- Teams already using Canva, Adobe Express, or Google Drive who want their content creation and scheduling solutions to connect directly
- Anyone spending significant time each week manually pulling analytics data into spreadsheets or PDFs for stakeholder reports
Worth knowing
- The free plan covers only one brand with one profile per social network; managing multiple brands or clients requires a paid tier starting at $20/month (annual) or $25/month (monthly).
- Looker Studio integration, API access, Zapier automation, and custom report templates are restricted to the Advanced plan, which starts at $53/month (annual) — budget accordingly if those features are central to your workflow.
- Each brand in Metricool maps to a single business location; multi-location businesses need a separate brand per location, which can increase subscription costs.
- If your primary need is deep paid-media management or complex multi-channel campaign attribution rather than organic social scheduling, a dedicated ad platform may serve you better.
- Implementation is estimated at under one week, and a free account is available to test the core features before committing to a paid plan.
Related solutions
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