Persana AI
Persana AI helps sales teams find, research, and reach the right leads using data from 100+ sources.
Independent overview by new Mantra · updated July 15, 2026
- Category
- Sales
- Pricing
- Free $0/mo (50 credits); Starter $68/mo (24k credits/yr, annual); Growth $151/mo (60k credits/yr, annual); Pro $400/mo (216k credits/yr, annual); Unlimited $600/mo (600k credits/yr, annual); Starter monthly $85/mo (2,000 credits); Enterprise: contact sales
- Implementation
- 1-2 weeks
- Adoption risk
- Low
- Integrates with
- HubSpot, Salesforce, Instantly, Smartlead, Salesloft, Outreach.io
What Persana AI does
Persana AI is a lead intelligence platform built for sales prospecting. It pulls contact and company data from more than 100 data sources into one place, so your team isn't juggling multiple subscriptions to piece together a prospect profile. From there, AI Research Agents score and rank leads, surface conversation starters, and track competitive mentions automatically.
The platform monitors over 75 live buyer-intent signals — things like job changes, funding rounds, new hiring activity, website visits, and G2 reviews — and uses those events to trigger outreach at the moment a prospect is most likely to be receptive. Sequences can run across multiple channels, and Persana includes built-in email sending with a warmup feature to help with deliverability.
Persana connects to CRM and sales engagement solutions including HubSpot, Salesforce, Instantly, Smartlead, Salesloft, and Outreach.io. The vendor estimates implementation at one to two weeks, and a free tier with 50 credits lets you test the core workflow before committing to a paid plan.
Key capabilities
100+ Data Sources
Contact details, firmographics, technographics, and funding information are aggregated from more than 100 providers under a single subscription, removing the need to pay for multiple data solutions separately.
Live Buyer-Intent Signals
The platform tracks over 75 signals — including job changes, hiring trends, funding events, website visits, and keyword intent — and alerts you automatically so outreach can be timed to real buying activity.
AI Research Agents
Automated agents analyze company websites and news, rank prospects by likelihood to convert, and generate personalized talking points, reducing manual research time for each rep.
Built-In Outreach Sequencer
Persana includes a native multi-step email sequencer with built-in warmup and behavior-based follow-up logic, so you can run outbound campaigns without a separate sequencing solution if you prefer.
CRM and Solution Integrations
Native integrations with HubSpot, Salesforce, Instantly, Smartlead, Salesloft, and Outreach.io let you sync enriched data and trigger sequences inside solutions your team already uses.
ICP Definition and Lead Scoring
You can define your ideal customer profile using firmographic, technographic, and behavioral criteria, and the platform will score incoming leads against that profile automatically.
Best for
- Small to mid-sized sales teams that currently use multiple data and enrichment subscriptions and want to consolidate them into one platform
- Founders or lean go-to-market teams who need to run outbound prospecting without a large SDR function
- Teams that rely on event-based triggers — like funding rounds or job changes — to time their outreach
- Businesses already using HubSpot, Salesforce, Salesloft, or Outreach.io who want enrichment and sequencing to feed directly into their existing stack
- Organizations looking to test AI-assisted prospecting at low risk, given the free tier and a stated implementation window of one to two weeks
Worth knowing
- Pricing is credit-based: annual plans range from $68/mo (24,000 credits/year) to $600/mo (600,000 credits/year). Estimate your monthly prospecting volume carefully before choosing a tier, as running out of credits mid-cycle could disrupt workflows.
- The platform is designed primarily for outbound sales prospecting. If your primary need is inbound lead management, customer success automation, or post-sale CRM workflows, this solution is likely a poor fit.
- Persana has announced it is joining forces with Rox. It is worth clarifying with the vendor how this affects the product roadmap, support commitments, and pricing before signing a longer-term contract.
- Although the vendor positions one subscription as replacing multiple data solutions, the actual data coverage and match rates for your specific market or geography should be validated during the free trial before assuming it replaces existing providers.
- Enterprise pricing requires contacting sales directly, so larger teams with complex procurement or security review requirements should factor in additional lead time for evaluation.
Related solutions
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