Goldie
Scheduling, reminders, and AI reception solutions built for beauty and wellness professionals.
Independent overview by new Mantra · updated July 16, 2026
- Category
- Operations
- Pricing
- Free Starter; Pro $19.99/mo ($199.99/yr); Pro Plus $39.99/mo ($399.99/yr) - AI Receptionist and AI Marketer require Pro Plus
- Implementation
- Under 1 week
- Adoption risk
- Low
- Integrates with
- Google Calendar, Instagram, Facebook, Stripe
What Goldie does
Goldie is an appointment-scheduling app aimed at solo practitioners and small teams in beauty and wellness — think hair salons, barbershops, nail techs, massage therapists, and similar trades. It handles the core booking workflow: managing your calendar, letting clients book online around the clock, and sending automatic reminders to reduce no-shows.
Beyond scheduling, Goldie includes payment processing, client records, basic marketing solutions, and inventory tracking. The app works on mobile and desktop, and connects to Google Calendar, Instagram, Facebook, and Stripe. A free tier covers basic scheduling up to 20 appointments per month; paid plans remove that cap and unlock additional features.
The Pro Plus tier ($39.99/month) adds two AI-powered features: an AI Receptionist that handles inbound client inquiries and schedule changes without you stepping in, and an AI Marketer for sending targeted outreach to your client list. These are the only tiers that include those two features — they are not available on Free or standard Pro.
Key capabilities
Online booking around the clock
Clients can view your services and book appointments 24/7 through a branded booking page, without any back-and-forth messaging.
Automatic appointment reminders
Goldie sends confirmations and text reminders automatically, reducing no-shows and last-minute cancellations.
AI Receptionist for inquiries
Available on Pro Plus, this feature handles incoming client questions and schedule change requests automatically, without requiring your direct involvement.
AI Marketer for client outreach
Also on Pro Plus, this solution lets you run targeted text campaigns to promote services, announce offers, or fill open slots.
Payments and deposits
Goldie processes payments in-app, supports booking deposits, and connects to Stripe — with no hidden fees or contracts listed on the site.
Client records and history
The app stores client preferences, appointment history, notes, and more, giving you context before each visit.
Best for
- Solo beauty or wellness practitioners who need to replace manual booking with a self-service system clients can use any time
- Small salon or barbershop teams where missed calls and back-and-forth scheduling messages eat into working hours
- Operators who want an AI layer to handle routine client inquiries and reschedule requests without hiring front-desk staff
- Businesses already using Google Calendar, Instagram, Facebook, or Stripe who want a scheduling solution that connects to those services
- Owners who want to start free and expand features gradually as the business grows
Worth knowing
- The free Starter plan caps you at 20 appointments per month — busy practitioners will likely need to upgrade to Pro ($19.99/month) or Pro Plus ($39.99/month) quickly
- The AI Receptionist and AI Marketer are exclusive to Pro Plus; if those features are your primary reason to evaluate Goldie, budget for the higher tier from the start
- Goldie is purpose-built for beauty, wellness, and a handful of adjacent trades — businesses outside those categories may find the feature set doesn't map well to their workflow
- If your operation requires deep custom integrations beyond Google Calendar, Instagram, Facebook, and Stripe, Goldie's native integration list is limited
- Implementation is listed as under one week, which is achievable, but migrating existing client data and training staff on a new system still takes deliberate effort
Most businesses looking at Goldie are really trying to stop leads leaking out of missed calls. If that is the problem, start with where your leads are actually going — it puts a number on what the missed calls cost before you pick a solution.
Related solutions
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