InVideo
Turn a script or prompt into a finished marketing video — without a production team.
Independent overview by new Mantra · updated July 22, 2026
- Category
- Marketing
- Pricing
- $20/mo (Starter), $36/mo (Plus), $75/mo (Max) per seat, billed annually ($20/$60/$150 monthly)
- Implementation
- Under 1 week
- Adoption risk
- Low
- Integrates with
- iStock, YouTube, Instagram, TikTok, Facebook
What InVideo does
InVideo is a browser-based video creation platform that lets you go from a text prompt or written script to a completed video without touching traditional editing software. You describe what you want, and the AI handles scene selection, visuals, and assembly. The result is a shareable video ready for YouTube, Instagram, TikTok, or Facebook.
Day-to-day, it works in two main ways: a prompt-driven AI mode where you type your idea and the tool builds the video, and a more hands-on studio editor with a timeline for teams who want finer control. Both modes pull from a large library of stock footage and images, including iStock, so you're not starting from a blank canvas.
Teams can work together in real time, with live collaboration built in. The platform also supports voice cloning, AI avatars, subtitle generation, and video translation — which means a single piece of content can be adapted for multiple formats and audiences without re-shooting anything.
Key capabilities
Text-to-video creation
Type a prompt or paste a script and InVideo assembles a video with matching visuals, audio, and pacing. No prior editing experience is required.
Multi-platform export
Videos can be formatted and published directly for YouTube, Instagram, TikTok, and Facebook, so one idea can become multiple platform-ready cuts.
Stock media library access
Paid plans include access to iStock and other stock providers, reducing the need to source or license footage separately.
Voice and avatar tools
Voice cloning, AI avatars, and a text-to-speech engine mean you can produce narrated or presenter-style videos without recording original audio or video.
Real-time team collaboration
Multiple users can work on the same project simultaneously, with live cursors and commenting — useful for marketing teams reviewing cuts together.
Timeline editor for manual control
For teams that want precise control, a full timeline editor sits alongside the AI tools, so you're not locked into fully automated output.
Best for
- Small marketing teams that need a steady output of social and ad videos but don't have in-house video editors
- Business owners who want to produce ads or promotional clips from a written brief without hiring a production company
- Content teams repurposing a single idea across YouTube, Instagram, TikTok, and Facebook in different formats
- Companies exploring AI-assisted video without a long setup process — most teams can start producing content within a week
- Organisations that need multilingual video content, given the built-in translation and voice tools
Worth knowing
- The free tier exists but is limited; meaningful production output will require a paid plan starting at $20 per seat per month billed annually, so factor that into your tool budget
- Output quality depends heavily on the quality of your prompts and scripts — teams with no content strategy may still struggle even with the AI doing the assembly work
- Voice cloning and avatar features raise brand and legal questions worth discussing internally before use, particularly around consent and brand guidelines
- If your video needs are highly bespoke — custom cinematography, live-action shoots, or broadcast-quality production — this tool is designed for digital and social formats rather than that tier of output
- The platform is evolving quickly, with new AI models and features added regularly; pricing and model availability are subject to change, so re-evaluate the plan fit periodically
Related tools
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