Close
A sales CRM with built-in calling, SMS, and an AI agent that works leads without extra tools.
Independent overview by new Mantra · updated September 28, 2026
- Category
- Sales
- Pricing
- Solo $9, Essentials $35, Growth $99, Scale $139 per user/mo (annual)
- Implementation
- 1-2 weeks
- Adoption risk
- Low
- Integrates with
- Zapier, Gmail, Zoom, HubSpot, Mailchimp
If new leads wait hours for a first call, Close puts a power dialer, SMS and Chloe — an AI agent that can call a new lead within minutes — inside the CRM. Check which plan includes Chloe, then compare it with what your separate CRM, dialer and texting tool cost today.
Heads-up: this is an affiliate link — if you buy through it, new Mantra may earn a commission at no cost to you. It doesn’t change our take.
Watch: how Close works
What Close does
Close is a CRM built around sales communication. Email, calls, and SMS all live in one inbox, so reps don't switch between apps to reach prospects. Pipeline management and reporting sit alongside those channels, giving teams a single place to track and act on deals.
Close includes an AI agent called Chloe that handles specific parts of the outbound workflow automatically. When a new lead arrives, Chloe can call within minutes using the built-in dialer, log a transcript, and record next steps — without a rep manually triggering anything. She can also re-engage cold leads, write and send follow-ups timed to the conversation, and book meetings once a prospect qualifies.
The platform is designed for teams doing high volumes of outbound sales. A power dialer, native forms that push leads directly into the CRM, and workflow automation tools all point toward teams where speed-to-contact and follow-up consistency matter most.
Key capabilities
Built-in calling and SMS
Calls and texts are native to the platform, not bolt-ons. The power dialer lets reps move through leads faster, and calls are logged automatically.
AI agent (Chloe)
Chloe calls new leads, qualifies them through conversation, books meetings, and updates deal records — all inside the CRM, not as a separate integration.
Automatic call summaries
After each call, Chloe generates a summary pulling from the transcript, flags action items, and logs everything to the contact record.
Follow-up automation
Chloe prepares follow-up messages based on call transcripts and either sends them or queues them for a rep to review before sending.
Pipeline and reporting
Deal stages, activity tracking, and forecasting are all visible inside the same platform reps use to communicate with prospects.
Integrations with existing tools
Close connects out of the box to Zapier, Gmail, Zoom, HubSpot, Mailchimp, ChatGPT, Claude, and WhatsApp, among others.
Best for
- Inside sales teams doing high volumes of outbound calls and needing everything — dialer, CRM, and follow-up — in one place
- Small to mid-sized teams where reps handle their own prospecting, qualifying, and closing without a large ops function
- Teams losing deals to slow follow-up or inconsistent lead contact, where automation on those specific steps would have clear impact
- Businesses already using tools like Gmail, Zoom, or HubSpot that want a CRM that connects without heavy custom work
- Founders or lean sales teams on the Solo or Essentials tier who need structured pipeline management without an enterprise-level budget
Worth knowing
- Pricing is per user per month, so costs scale directly with headcount — the Growth and Scale tiers ($99–$139/user/mo annually) add up quickly for larger teams.
- Chloe, the AI agent, is positioned as a core feature, but teams with strict compliance requirements around AI-initiated calls should verify that use case fits their regulatory context before committing.
- Close is built for inside sales and outbound teams; businesses with complex field sales cycles, heavy account management, or enterprise deal structures may find it a less natural fit than purpose-built enterprise CRMs.
- Implementation is estimated at one to two weeks, which is light — but teams migrating from an existing CRM with years of data should plan time for data cleanup before import.
- The platform's depth in calling and SMS is a strength for phone-first teams, but companies that sell primarily through long-form email sequences or social channels may not get full value from those features.
How Close compares
Sales CRMs differ in where the work happens. Close puts calls, texts and email inside the CRM for phone-heavy inside sales; the alternatives centre on the pipeline, the inbox, or a whole marketing platform.
vs Pipedrive
Pipedrive is organised around a visual pipeline, with two-way email sync, workflow automation and AI deal prioritisation, from about $14 per user. Close builds a power dialer, SMS and Chloe, an AI agent that calls new leads, into the CRM itself. Choose Pipedrive if deals move through email, meetings and stages; Close if your reps spend the day on the phone.
vs Kixie
Kixie is a dialer that plugs into HubSpot, Salesforce or Pipedrive, from $35 per user, with parallel dialing and answering-machine detection. Close is the CRM and the dialer in one. Choose Kixie to keep your current CRM and add calling volume; Close to replace your CRM, dialer and texting tool with a single system.
vs HubSpot AI
HubSpot is a full CRM and marketing platform whose Breeze AI covers lead scoring, content and a support agent, with the main AI features from Sales Hub Professional ($90+). Close is narrower and phone-first. Choose HubSpot if marketing and service need to live beside sales; Close for a calling-heavy team that lives or dies on speed to first call.
vs Salesflare
Salesflare logs activity automatically from email, calendar and LinkedIn and runs email sequences, from $29 per user with setup under a week. Close suits teams that sell by phone and text. Pick Salesflare if your deals happen over email and meetings; Close if speed to first call and phone follow-up drive your results.
Related tools
Ready to see Close in action?
Pricing is per user, from Solo at $9 to Scale at $139 a month (annual), so count only the seats that need the dialer. If Chloe is the reason you are buying, confirm AI-initiated calls fit your compliance rules before you commit.
Heads-up: this is an affiliate link — if you buy through it, new Mantra may earn a commission at no cost to you. It doesn’t change our take.
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