WhatConverts
Lead tracking that ties every call, form and chat back to the marketing that produced it.
Independent overview by new Mantra · updated September 28, 2026
- Category
- Marketing
- Pricing
- Single account: $30/mo (call tracking), $60/mo (adds forms and chat), $100/mo (adds custom reporting and HIPAA), $160/mo (adds full customer journey and multi-click attribution); unlimited-account plans from $500/mo. Each tier includes a usage credit; tracked calls and numbers draw against it
- Implementation
- Under 1 week
- Adoption risk
- Low
- Integrates with
- Google Ads, Bing Ads, Facebook Ads, Google Analytics, Pipedrive, Calendly
If you spend on ads but cannot say which campaigns produce calls rather than clicks, WhatConverts tags every call, form and chat with the campaign and keyword behind it. Call tracking starts at $30 a month, so you can match a tier to the question you need answered.
Heads-up: this is an affiliate link — if you buy through it, new Mantra may earn a commission at no cost to you. It doesn’t change our take.
Watch: how WhatConverts works
What WhatConverts does
WhatConverts answers a specific question: which marketing actually produced the enquiry. It captures leads arriving by phone call, web form, chat and e-commerce transaction, and attaches the marketing source to each one — the campaign, the keyword, the pages the visitor saw before they got in touch. For phone calls it does this with dynamic number insertion, swapping the number displayed on your site for a tracking number so the call can be traced back to its source.
Once leads are in, the solution is about sorting signal from noise. You can search and filter leads, mark junk with one click, and assign a value to each one so reporting shows revenue rather than raw volume. Calls are recorded and transcribed, so you can check what was actually said before deciding whether a lead counted. On higher tiers, rules can qualify leads automatically instead of someone reviewing each one by hand.
The reporting layer is aimed at proving return on spend. Standard marketing reports show which channels deliver the most leads; a report builder produces custom views, and reports can be scheduled out to stakeholders. Because the underlying record is a lead rather than a click, the numbers connect ad spend to enquiries in a way analytics alone does not. It integrates with Google Ads, Bing Ads, Facebook Ads, Google Analytics, and CRMs such as Pipedrive, with an API for anything not covered.
Key capabilities
Call, form and chat tracking
Captures leads from phone calls, web forms, chat and transactions in one place, each tagged with the marketing source that produced it.
Dynamic number insertion
Swaps the phone number shown on your site for a tracking number, so an inbound call can be traced back to the campaign and keyword behind it.
Call recording and transcripts
Records tracked calls and provides transcripts and location data, so you can confirm what a lead was actually about before counting it.
Lead qualification and valuation
Filter and search leads, discard junk in one click, and attach a value to each so reports show revenue contribution rather than lead count.
Marketing attribution reporting
Campaign and keyword reporting on lower tiers; the top tier adds full customer journey, multi-click attribution and pages-visited history.
Ad platform and CRM integrations
Connects to Google Ads, Bing Ads, Facebook Ads and analytics solutions, exports leads into a CRM, and exposes an API for everything else.
Best for
- Businesses spending on paid search or social that cannot currently tell which campaigns produce actual enquiries rather than clicks
- Companies where most enquiries arrive by phone, so web analytics alone leaves the majority of leads unattributed
- Agencies that need to show clients, per account, exactly which marketing delivered leads and what those leads were worth
- Service businesses with high-value individual enquiries — legal, medical, home services — where knowing the source of one lead justifies the tracking
- Teams that already have a working phone setup and want attribution on top, rather than a new phone system
Worth knowing
- This tracks and attributes leads; it does not answer calls or capture the ones you miss. If the problem is that inbound calls go unanswered, this will measure that leak precisely but will not close it — you would pair it with a phone system or answering service.
- Pricing is tiered by capability and starts around $30 a month for call tracking on a single account, rising through roughly $60, $100 and $160 a month as forms and chat, custom reporting and full customer-journey attribution are added. Multi-account plans for agencies start considerably higher.
- Usage sits on top of the plan fee. Each tier includes a set usage credit and tracked calls and numbers draw against it, so a business with high call volume should model the usage cost rather than budgeting on the headline monthly price.
- Attribution features are tier-gated in a way worth checking against your needs — multi-click attribution and full visitor journey are only on the top single-account tier, so if the whole point is multi-touch attribution, the entry price is not the relevant one.
- Getting value out depends on someone reviewing and valuing leads, at least at first. If nobody will qualify leads or assign values, the reports will show volume rather than the return picture that justifies the solution.
How WhatConverts compares
WhatConverts measures where leads come from — calls, forms and chats tagged with the campaign that produced them. It does not answer calls or run your phones, so compare it with other attribution solutions and with the phone solutions it sits beside.
vs Triple Whale
Triple Whale is e-commerce analytics — multi-touch attribution, marketing mix modelling and the Moby AI agent — for Shopify and retail brands, with a free plan and paid tiers priced through a sales walkthrough. WhatConverts attributes calls, forms and chats from $30 a month, which suits service businesses whose leads arrive by phone. Online retailers should look at Triple Whale; service businesses and agencies at WhatConverts.
vs Rosie
Rosie answers inbound calls around the clock and texts you a summary, from $49 a month for 250 minutes, so fewer leads are lost. WhatConverts answers nothing; it shows which marketing produced each call and what it was worth. If calls go unanswered, fix that first — the two can run side by side.
vs Quo
Quo is a shared business phone system with numbers, texting and AI call summaries, from $15 per user a month. WhatConverts is not a phone system; it adds tracking numbers and attribution on top of whatever line you run. A business with no proper phone setup needs something like Quo before attribution is worth paying for.
vs Web analytics solutions
General web analytics counts visits, clicks and on-site behaviour. WhatConverts builds its reports on leads — calls, forms and chats tagged with campaign and keyword — and integrates with Google Analytics rather than replacing it. If most enquiries come by phone, analytics alone leaves them unattributed.
Related solutions
Ready to see WhatConverts in action?
Pick the tier by question: calls only ($30), forms and chat ($60), or full journey and multi-click attribution ($160). Model tracked calls and numbers against the usage credit, and name the person who will review and value leads — without that, you get volume, not return.
Heads-up: this is an affiliate link — if you buy through it, new Mantra may earn a commission at no cost to you. It doesn’t change our take.
Not sure where to start? Our free assessment matches your workflow with the AI solution that fits.