Landbot
A no-code chatbot builder that captures and qualifies leads on your website and WhatsApp.
Independent overview by new Mantra · updated September 28, 2026
- Category
- Customer Service
- Pricing
- Free (100 chats/mo); Starter EUR32/mo, Professional EUR80/mo billed annually (EUR40/EUR100 monthly); Professional WA EUR160/mo; Business from EUR400/mo
- Implementation
- 1-2 weeks
- Adoption risk
- Low
- Integrates with
- WhatsApp, Slack, Google Sheets, Zapier, Salesforce
If your website contact form collects a name and then leaves visitors waiting, Landbot replaces it with a conversation that qualifies them and routes sales-ready leads to your team. The free sandbox lets you build a real flow before you pay.
Heads-up: this is an affiliate link — if you buy through it, new Mantra may earn a commission at no cost to you. It doesn’t change our take.
What Landbot does
Landbot lets you build conversational chatbots for your website and WhatsApp without writing code. You design a flow of questions, buttons, and prompts that guide visitors through a conversation — qualifying them, answering common questions, or booking meetings — rather than leaving them to fill out a static form and wait.
The platform combines rule-based logic with AI so you can keep predictable control over key steps while still handling open-ended questions. Conversations can connect to tools your team already uses, including Salesforce, Google Sheets, Slack, and Zapier, so data collected in chat flows into your existing processes automatically.
Implementation is typically one to two weeks, and a free sandbox plan lets you test the builder before committing. Paid plans start at EUR 32 per month billed annually (EUR 40 monthly) for website use, with WhatsApp on a separate Professional WA plan or add-on.
Key capabilities
No-Code Flow Builder
You design chatbot conversations visually, without engineering support. An AI copilot can generate an initial workflow from a plain-language description, which you then adjust.
Website Lead Capture
Chatbots can be embedded or launched as pop-ups on your site to engage visitors, collect qualification information, and route sales-ready leads to your team in real time.
WhatsApp Automation
Separate plans cover WhatsApp-specific deployments, letting you run automated customer conversations on that channel with the same flow-based approach.
CRM and Tool Integrations
Landbot connects to Salesforce, Google Sheets, Slack, and Zapier, so conversation data and lead records can sync with your existing stack without manual export.
AI-Assisted Conversations
You can layer AI responses into rule-based flows, giving the bot flexibility to handle off-script questions while structured steps keep critical paths predictable.
Analytics and Iteration
The platform provides data on conversation performance so you can identify where visitors drop off and adjust flows accordingly.
Best for
- Marketing or sales teams that want to replace static contact forms with interactive, qualifying conversations
- Businesses that need to automate customer conversations on WhatsApp as well as their website
- Small to mid-size teams without dedicated developers who need to build and update chatbots independently
- Companies already using Salesforce, Zapier, or Google Sheets who want lead data to flow in automatically
- Organizations handling repetitive inbound inquiries that could be answered or triaged before reaching a human
Worth knowing
- WhatsApp automation is priced separately: Professional WA is EUR 160 per month, or a EUR 100 add-on to Professional — budget accordingly if that channel is your primary need
- The free plan (100 chats a month) is for testing; meaningful deployment requires a paid plan from EUR 32 per month (annual) upward
- If your conversations require deep integration with bespoke internal systems beyond the listed connectors, custom API work may still be needed
- The tool is built around conversational flows; teams looking for traditional live-chat staffing or complex multi-channel support ticketing should evaluate purpose-built alternatives
- AI features in the builder are in beta; teams needing fully stable, production-ready AI behaviour at launch should factor in additional testing time
How Landbot compares
Chatbot builders split between designed flows that guide a visitor to a result and AI agents that answer open questions from your content. Landbot is flow-first — rule-based steps with AI layered in — for lead capture on your website and WhatsApp.
vs Chatfuel
Chatfuel is an AI chatbot for WhatsApp, Instagram, Messenger, TikTok and website chat, aimed at online sellers and service businesses, from $18 a month (billed yearly). Landbot centres on designed conversation flows that qualify leads and push data to Salesforce or Google Sheets. Choose Chatfuel for social DMs and stores; Landbot for structured qualification.
vs Chatbase
Chatbase builds a support agent that answers open questions from your documents and website, free to start and $40 a month on Hobby. Landbot mixes rule-based steps with AI, so the key parts of a conversation stay predictable. Pick Chatbase when the job is answering support questions; Landbot when it is guiding visitors through qualification.
vs BotPenguin
BotPenguin is a no-code builder across website, WhatsApp, Messenger, Instagram and Telegram, with lead capture, appointment booking and a free plan, feeding Shopify or HubSpot. Landbot covers website and WhatsApp with a visual flow builder, an AI copilot for drafting flows and a Salesforce connection. Compare them on the channels and CRM you already use.
vs Wonderchat
Wonderchat is a site chatbot that answers support questions and captures leads from your own content, with a free tier and Basic from $124 a month (annual). It is answer-first. Landbot is flow-first, better when every visitor should go through the same qualifying questions. Choose Wonderchat for quick answers from your docs; Landbot for designed lead capture.
Related tools
Ready to see Landbot in action?
Build one qualifying flow in the sandbox and connect it to Salesforce, Google Sheets or Zapier. Then choose the channel: website plans start at EUR 40 a month (EUR 32 annual) and WhatsApp at EUR 160 on Professional WA — WhatsApp is priced separately, so budget for it if that is where your customers are.
Heads-up: this is an affiliate link — if you buy through it, new Mantra may earn a commission at no cost to you. It doesn’t change our take.
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