GetResponse
Email marketing and automation platform for businesses that want to grow lists, run campaigns, and sell more.
Independent overview by new Mantra · updated September 28, 2026
- Category
- Marketing
- Pricing
- $19/mo (Starter), $59/mo (Marketer), $69/mo (Creator)
- Implementation
- Under 1 week
- Adoption risk
- Low
- Integrates with
- Shopify, WordPress, Stripe, Salesforce, Zapier
If email is how you sell, GetResponse's 14-day free trial needs no credit card — enough to build a welcome sequence and a landing page and see whether the automation builder handles your real customer journeys.
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Watch: how GetResponse works
What GetResponse does
GetResponse is an email marketing and automation platform that lets you send promotional, triggered, and lifecycle emails, build automated customer journeys, and publish landing pages — all from one place. It also includes tools for webinars, SMS, web push notifications, and basic ecommerce features such as AI product recommendations and sales funnels.
Day to day, a marketing team might use it to set up autoresponders for new subscribers, build multi-step automation workflows that respond to customer behaviour, and create landing pages for lead capture or product launches. AI assistance is built into several of these areas — email writing, send-time optimisation, landing page copy, and course creation — reducing the manual work involved in getting campaigns live.
The platform connects to over 150 external tools, including Shopify, WordPress, Stripe, Salesforce, and Zapier, so it can fit into an existing tech stack without requiring a full rebuild. GetResponse also offers a content monetisation side — premium newsletters, webinar hosting, and an AI course creator — which may be relevant for creators or knowledge-based businesses.
Key capabilities
Email campaigns and autoresponders
Send one-off promotional emails or set up autoresponder sequences that trigger based on subscriber actions. An AI email generator is available to help draft content.
Marketing automation workflows
Build customer journeys — such as welcome sequences, cart recovery, or win-back flows — that run automatically based on behaviour or timing. AI assist helps identify optimal send times.
AI-assisted landing pages
Create and publish landing pages for lead capture, product launches, or flash sales. AI tools help write copy and select layouts to speed up the process.
Webinars and content monetisation
Host, record, and promote webinars directly within the platform. Additional features include premium newsletters and an AI course creator for selling knowledge-based products.
SMS and web push notifications
Reach contacts through SMS and web push notifications alongside email, managed from the same platform without needing a separate tool.
Ecommerce and integration support
Connect with Shopify, Stripe, WordPress, Salesforce, and Zapier among 150+ integrations. AI product recommendations can personalise on-site and in-email shopping experiences.
Best for
- Small to mid-sized businesses that rely heavily on email marketing and want automation, landing pages, and basic ecommerce tools under one subscription
- Ecommerce operators who need cart recovery, lifecycle emails, and product recommendation features without building a custom stack
- Creators or course builders looking to monetise an audience through webinars, newsletters, or online courses alongside email marketing
- Teams starting with a limited budget — the entry plan begins at $19/month with a 14-day free trial and no credit card required
- Businesses already using Shopify, WordPress, Stripe, or Salesforce that want a marketing tool with straightforward native integrations
Worth knowing
- Pricing is list-size-based beyond the stated plan tiers, so costs can rise as your subscriber count grows — confirm the pricing structure for your expected list size before committing
- The Creator plan ($69/mo) is positioned separately from the Marketer plan ($59/mo), so the features you actually need may sit across different tiers — map your requirements to each plan carefully
- If your primary need is CRM, advanced sales pipeline management, or deep B2B lead scoring, GetResponse is an email-first tool and may not replace a dedicated CRM
- Businesses with very complex, multi-channel marketing operations may find the automation builder sufficient for common journeys but limiting for highly customised logic
- Implementation is estimated at under one week, which is realistic for basic setup, but building out full automation workflows and integrations will take additional time depending on your existing data and systems
How GetResponse compares
Every email platform sends campaigns. The useful differences are how price scales — by contacts or by sends — whether a CRM or store data sits underneath, and what surrounds the email. For GetResponse, that is landing pages, webinars and courses.
vs MailerLite
MailerLite is simpler and cheaper to start — free up to 250 subscribers, Comfort around $10.80 a month — and suits a regular newsletter and basic sequences. GetResponse starts at $19 and adds webinars, SMS, web push and an AI course creator. If you mainly send a newsletter, MailerLite is enough; if you sell through webinars or courses, GetResponse covers more.
vs Brevo
Brevo prices by emails sent rather than list size, from $9 a month, and includes a CRM and transactional email such as order confirmations. GetResponse's price grows with your list. A large list emailed rarely, or a business that needs operational messages alongside marketing, usually fits Brevo; webinar and course sellers fit GetResponse.
vs ActiveCampaign
ActiveCampaign pairs email automation with a built-in sales pipeline, from $15 a month at 1,000 contacts, so marketing and sales share one contact record. GetResponse is email-first and does not replace a CRM. Choose ActiveCampaign if you track deals; GetResponse if landing pages, webinars and courses matter more.
vs Klaviyo
Klaviyo is built for online retailers, with email, SMS and predictive segmentation drawing on purchase data, and a free plan up to 250 profiles. GetResponse covers ecommerce basics — cart recovery, product recommendations, Shopify and Stripe connections — for a broader range of businesses. A store driven by purchase data should look at Klaviyo first; creators and course sellers at GetResponse.
Related tools
Ready to see GetResponse in action?
Map your must-haves to a plan before you commit: Marketer ($59/mo) and Creator ($69/mo) cover different things, and price rises with list size beyond the plan tiers. Quote it at the subscriber count you expect next year, not today's.
Heads-up: this is an affiliate link — if you buy through it, new Mantra may earn a commission at no cost to you. It doesn’t change our take.
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