Simplified
An all-in-one marketing workspace that takes campaigns from brief to published post without switching solutions.
Independent overview by new Mantra · updated July 21, 2026
- Category
- Marketing
- Pricing
- Starter $79/mo, Pro $99/mo, Business $199/mo billed annually ($119/$239 monthly for Pro/Business); priced by campaigns per month
- Implementation
- Under 1 week
- Adoption risk
- Low
- Integrates with
- Shopify, social platforms, Google Drive, Zapier
What Simplified does
Simplified brings design, writing, video, and social scheduling into a single workspace so marketing work can move from idea to published post without handing files between separate apps. Its AI assistant, Riley, can take a campaign brief and work through planning, asset creation, approval routing, and scheduling as a connected sequence rather than a set of disconnected steps.
The platform covers a wide range of content types — static graphics, short-form video, ad creative, presentations, and copy — and includes a built-in content calendar with multi-channel scheduling. An approval layer lets you or a client review drafts before anything goes live, and auto-publishing is opt-in rather than on by default.
Simplified connects to Shopify, Google Drive, Zapier, and a range of social platforms, and it also exposes an API, CLI, and MCP server for teams that want to trigger workflows from other AI agents such as Claude or Codex. A free tier is available, and paid plans scale by AI credits and seats, which the vendor positions toward smaller teams and growing businesses.
Key capabilities
AI content creation suite
Generate images, videos, ad creative, presentations, and written copy from prompts or templates inside one workspace, without exporting to separate solutions.
Multi-channel post scheduling
Plan and queue posts across social platforms from a built-in content calendar, with publishing handled directly from the same workspace where content is created.
Built-in approval workflow
Drafts sit in a review queue before anything is published; you approve or reject work, and auto-publish is an opt-in setting rather than the default.
Brand memory and context
Store brand colors, fonts, voice guidelines, and approved examples so the AI draws on them each time it generates new assets.
Social inbox and analytics
Reply to comments and messages, and track reach and performance data from within the same platform used to create and schedule content.
Agent and API access
Connect external AI agents — including Claude, Codex, or your own — via an MCP server, CLI, or REST API so marketing workflows can be triggered programmatically.
Best for
- Founders or lean teams who handle marketing themselves and need to produce a steady volume of content without a large toolstack or dedicated agency
- Small businesses wanting to consolidate design, copywriting, video, and scheduling into one subscription rather than paying for multiple point solutions
- Agencies managing multiple client brands who need per-client workspaces, approval flows, and channel publishing under one roof
- Teams with recurring campaign work — weekly social posts, product launches, regular reports — that benefit from turning a proven workflow into a repeatable automated run
- Developers or technical marketers who want to connect an existing AI agent to a publishing and approval layer via API or MCP rather than building that infrastructure themselves
Worth knowing
- Paid plans are priced by AI credits and seats; teams with high output volume should map their expected usage against plan limits before committing, as credit consumption can vary by content type.
- The platform covers a broad surface area — design, video, copy, scheduling, approvals, analytics — so teams with deep specialised needs in one area (for example, advanced video editing) may find dedicated single-purpose solutions more capable.
- Riley and the agent features represent a newer layer of the product; teams evaluating workflow automation should test these features against their specific campaign types rather than assuming full coverage from day one.
- Implementation is estimated at under one week, but realising value from brand memory and repeatable workflows requires time spent setting up brand kits and approving initial outputs so the system can calibrate to your voice.
- If your team has no existing social or content marketing workflow to automate, Simplified is most useful after you have a clear picture of what you want to produce and on which channels — it accelerates an existing process more than it defines one from scratch.
Related solutions
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