Omnisend

AI solution · Omnisend · Marketing

Email and SMS marketing platform built for ecommerce, with AI that writes copy and builds audience segments.

Independent overview by new Mantra · updated September 28, 2026

Category: Marketing
Pricing: Free (250 contacts, 500 emails/mo); Standard from $16/mo (500 contacts); Pro from ~$59/mo (2,500 contacts, unlimited emails)
Implementation: Under 1 week
Adoption risk: Low
Integrates with: Shopify, WooCommerce, BigCommerce, Wix

If your store runs on Shopify, WooCommerce, BigCommerce or Wix, Omnisend puts email, SMS and web push with store-native flows in one platform. The free plan (250 contacts, 500 emails a month) is enough to connect the store and build an abandoned-cart flow.

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What Omnisend does

Omnisend is an email and SMS marketing platform designed specifically for ecommerce businesses. It handles campaign creation, automated workflows, audience segmentation, and form building from a single place. You can send email and SMS separately or together, and reach customers via web push notifications as well.

The platform includes several AI features. You can describe a form and the Forms AI assistant builds it for you. A plain-language prompt can generate audience segments based on your data. The AI also analyzes your audience to surface trends and provides answers from your Omnisend data so you can see what is and is not working.

Omnisend connects natively with Shopify, WooCommerce, BigCommerce, and Wix, and has over 200 pre-built integrations overall. Setup is typically completed in under a week, and the vendor offers a managed migration service if you are switching from another platform.

Key capabilities

AI-assisted copy and timing

The AI can write email copy and subject lines and help choose send times. You review and approve before anything goes out.

Forms built from a prompt

Describe the form you need and the Forms AI assistant builds it. The result is fully customizable afterward, and no coding is required.

Plain-language audience segmentation

Type what you want in plain English and Omnisend builds the segment from your data. You can also segment by behavior, purchase history, and engagement.

Email, SMS, and push together

All three channels sit in one platform, so you can coordinate messaging across touchpoints without switching solutions.

Pre-built automation workflows

Welcome sequences, abandoned cart, and post-purchase flows can be set up and left to run. Revenue from these runs without manual sends.

Reporting tied to sales

Reports show sales, campaign performance, and engagement in one view, giving you a basis for deciding what to change.

Best for

Ecommerce businesses running on Shopify, WooCommerce, BigCommerce, or Wix that want email and SMS in one solution
Small to mid-sized online retailers looking to automate repetitive marketing tasks such as cart abandonment and post-purchase follow-up
Teams without a dedicated developer who need to build forms and segments without writing code
Businesses currently on Klaviyo, Mailchimp, or Yotpo that want to evaluate a lower-cost alternative with comparable features
Owners who want AI to handle first drafts of copy and audience segmentation, while keeping final approval themselves

Worth knowing

The free plan is capped at 250 contacts and 500 emails per month, so it is only suitable for very early-stage stores or evaluation purposes
Pricing is contact-based and scales upward as your list grows; model your expected list size before committing to a tier
The platform is built around ecommerce use cases — businesses outside retail may find features that do not apply to them and may be better served by a general-purpose email solution
Native integrations cover four major ecommerce platforms; if your store runs on a different platform, you will need to use the API or check the app market for compatibility
AI features assist with copy and segmentation but still require your review; they do not replace the need for someone to own and manage your marketing

How Omnisend compares

Ecommerce email and SMS solutions share the same core flows. The differences are data depth, how the price climbs as your list grows, and which store platforms connect natively. Omnisend is the store-focused middle ground: SMS and push included, simpler than Klaviyo.

vs Klaviyo

Klaviyo is the heavier ecommerce option — predictive analytics, WhatsApp and an AI customer-service agent on a real-time customer data platform — with a free plan and paid tiers that scale by contacts and channel use. It pays off with rich order history. Omnisend covers email, SMS and push with prompt-built forms and segments, which is often enough for a small or mid-sized store.

vs MailerLite

MailerLite is a general email platform — free up to 250 subscribers, Comfort around $10.80 a month — with Shopify and WooCommerce connections, suited to a store that mainly sends newsletters. Omnisend is built around ecommerce flows, adds SMS and web push, and connects natively to BigCommerce and Wix too. Choose by whether SMS and cart flows matter to you.

vs Brevo

Brevo prices by send volume rather than contacts, from $9 a month, and adds a CRM and transactional messages. That can suit a large list mailed infrequently, or a business that wants order confirmations and marketing in one solution. Omnisend prices by contacts and concentrates on marketing flows for online stores.

vs GetResponse

GetResponse covers email, landing pages, webinars and course solutions alongside ecommerce basics such as cart recovery, from $19 a month, so it fits businesses that sell content as well as products. Omnisend is narrower, built for online retailers, with SMS, push and store-platform integrations at its core.

Ready to see Omnisend in action?

Pricing is contact-based, so check where your list lands: Standard from $16 a month at 500 contacts, Pro from about $59 at 2,500 with unlimited emails. Model next year's list size and your SMS use before choosing a tier.