folk
A relationship-focused CRM that uses AI to keep your sales contacts, context, and follow-ups organised.
Independent overview by new Mantra · updated September 26, 2026
- Category
- Sales
- Pricing
- Standard $24, Premium $48 per member/mo (annual); Enterprise from $80/member/mo
- Implementation
- 1-2 weeks
- Adoption risk
- Low
- Integrates with
- LinkedIn, Gmail, Outlook, WhatsApp, Google Calendar, Zapier
If your relationships live across Gmail, LinkedIn and WhatsApp and follow-ups keep slipping, folk offers a 14-day free trial — long enough to connect your inbox, import contacts with the Chrome extension and see the follow-up assistant flag the conversations that have gone quiet.
Heads-up: this is an affiliate link — if you buy through it, new Mantra may earn a commission at no cost to you. It doesn’t change our take.
Watch: how folk works
What folk does
folk is a CRM built around the idea that sales is driven by relationships. It pulls together contact details, email threads, calendar activity, WhatsApp conversations, LinkedIn interactions, and notes into a single view of each person or company — so your team always knows where a deal stands without digging through separate inboxes or solutions.
Four AI assistants work in the background to reduce manual work. One flags conversations that have gone quiet and drafts a follow-up in your tone. Another generates a concise recap of every relationship on demand — useful before a call or when handing off an account. A third enriches company profiles automatically, pulling in industry, size, funding details, and other data without you having to search for it. A fourth automates personalised email sequences based on triggers you define, such as when a lead's status changes.
The solution connects directly with Gmail, Outlook, LinkedIn, WhatsApp, Google Calendar, and Zapier, and offers a Chrome extension that lets you pull contacts from LinkedIn into your pipeline in one click. Most teams are up and running within one to two weeks, and the change management involved is relatively light compared with heavier enterprise CRM deployments.
Key capabilities
AI-drafted follow-up suggestions
The Follow-up Assistant monitors your email and WhatsApp threads, spots when a conversation has stalled, and drafts a contextual reply in your voice — so deals don't go cold by accident.
On-demand relationship recaps
Before any call or meeting, you can generate a structured summary of recent interactions, key discussion points, and agreed next steps for any contact, company, or deal.
Automatic company enrichment
The Research Assistant fills in missing company data — industry, headcount, funding, website, location — and produces research notes you can customise with your own questions.
Trigger-based email sequences
You set the conditions, such as a lead reaching a certain stage, and folk generates and sends personalised emails automatically, with tracking for opens, replies, and bounces.
One-click LinkedIn prospecting
The folkX Chrome extension lets you import contacts and enrich their details directly from LinkedIn, without switching between tabs or copying data manually.
Shared pipelines and dashboards
Teams can collaborate on deals through visual pipelines, customisable roles and permissions, and sales funnel dashboards that give a consistent view across the group.
Best for
- Small to mid-sized sales teams that want AI-assisted follow-up and contact management without the complexity of a large enterprise CRM
- Agencies and founders who manage a high volume of relationships across multiple channels — email, LinkedIn, WhatsApp — and need everything in one place
- Partnership and business development teams that rely on relationship context rather than just transactional pipeline data
- Teams currently losing deals to poor follow-up timing or patchy contact records, where automated nudges and enrichment would close the gap
- Businesses that prospect heavily on LinkedIn and want a faster way to capture and qualify leads from that platform
Worth knowing
- Pricing is per member per month, starting at $24 on the Standard plan and rising to $48 on Premium (both billed annually), with Enterprise from $80 per member — costs scale directly with team size, so larger teams should model the annual total carefully
- A 14-day free trial is available, but there is no permanent free tier listed, so budget should be confirmed before committing
- If your sales process is highly complex — multi-stage enterprise deals with deep forecasting, territory management, or ERP integration needs — a more feature-heavy CRM may be a better fit
- The AI personalisation and enrichment features consume monthly credits; teams with very high outreach volumes should check credit limits at each plan level before choosing a tier
- folk works across most industries and team types, but businesses that need an industry-specific CRM with built-in vertical workflows (e.g., real estate, financial services) may find a specialist solution more suitable
How folk compares
folk's pitch is a relationship CRM without enterprise bloat. The fair comparison is with solutions a small team might otherwise pick, and the trade-off is always the same: less process overhead in exchange for less depth in forecasting and complex pipelines.
vs HubSpot AI
HubSpot is a full CRM and marketing platform whose strongest AI sits in its higher tiers. folk is deliberately lighter: contacts, context, follow-ups and simple pipelines, priced per member. Pick HubSpot if you need a marketing cloud; pick folk if you need your relationships organised without running one.
vs Salesforce Einstein
Einstein adds AI inside Salesforce, which is built for complex, multi-stage sales processes and heavy configuration. folk suits teams that want to be productive in a week or two without an admin. If you need territories, deep forecasting or ERP links, stay with the heavyweight.
vs Pipedrive
Pipedrive is a pipeline-first CRM built around moving deals through stages. folk puts the person first — email, WhatsApp and LinkedIn history, recaps and follow-up drafts — which fits partnerships, agencies and founders whose sales run on relationships more than on a funnel.
vs Salesflare
Salesflare also fills itself in from email, calendar and LinkedIn, and is aimed at B2B sales teams. folk adds WhatsApp, on-demand relationship recaps and trigger-based email sequences, and works across more team types than pure B2B selling. Both cost less in overhead than a traditional CRM.
Related solutions
Ready to see folk in action?
Use the 14-day trial on real work: connect your email, pull in the people you are actually talking to, and see whether the recaps and follow-up nudges save you time within the first week. That answers the fit question better than any feature list.
Heads-up: this is an affiliate link — if you buy through it, new Mantra may earn a commission at no cost to you. It doesn’t change our take.
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