Encharge
Behavior-based email automation for SaaS and small businesses that sends the right message when users act.
Independent overview by new Mantra · updated July 21, 2026
- Category
- Marketing
- Pricing
- Growth $99/mo, Premium $159/mo at 2,000 subscribers ($79/$129 billed yearly); scales by subscribers; 14-day free trial
- Implementation
- 1-2 weeks
- Adoption risk
- Low
- Integrates with
- HubSpot, Salesforce, Stripe, Segment, Zapier
What Encharge does
Encharge is a marketing automation platform built around what users actually do — or don't do — inside your product or on your website. Instead of sending emails on a fixed schedule, you set up rules that fire when someone completes a specific action, skips a step, or reaches a milestone. You map these rules visually using a drag-and-drop flow builder, so the logic is easy to follow without writing code.
Day-to-day, the platform handles things like onboarding sequences, trial conversion nudges, lead nurturing, and transactional emails such as password resets or payment receipts. It also includes user segmentation, lead scoring, A/B testing for emails and flows, website tracking, and native form building. An AI-assisted solution helps generate email subject lines, and all contacts get free email verification on every plan.
Encharge connects to over 48 solutions including HubSpot, Salesforce, Stripe, Segment, Zapier, Intercom, Chargebee, and Facebook Ads. Billing integrations with Stripe, Chargebee, Recurly, Paddle, and Chargify mean you can trigger emails directly off subscription events like upgrades or cancellations without manual exports.
Key capabilities
Visual Flow Builder
Build automated user journeys using a drag-and-drop interface. Flows can range from simple welcome sequences to multi-branch automations based on product behavior.
Behavior-Based Email Triggers
Send emails when users take — or fail to take — specific actions in your app. Events can come in via the Encharge API or through a Segment integration.
User Segmentation and Profiles
Segment users by page views, product activity, email engagement, and data from connected third-party apps. Each user profile shows a full history of their actions in one place.
Lead Scoring and CRM Sync
Score leads based on activity and automatically assign hot prospects to sales reps. Two-way sync with HubSpot and Salesforce keeps your marketing and CRM data aligned.
Billing-Triggered Automation
Connect to Stripe, Chargebee, Paddle, Recurly, or Chargify to send automated emails when someone upgrades, cancels, or reaches a trial expiry.
A/B Testing and AI Subject Lines
Run A/B tests on individual emails and entire flows. A built-in AI subject line generator powered by GPT-4o helps you produce and test variations without leaving the platform.
Best for
- SaaS companies that want to trigger emails based on what users do or don't do inside their product
- Small and mid-sized businesses looking to automate lead nurturing, onboarding, and trial conversion without a large technical team
- Teams already using HubSpot, Salesforce, Stripe, or Segment who want those solutions to feed directly into their email automation
- Marketing operators who need account-based marketing features — such as company profiles — to nurture whole teams rather than just individual contacts
- Agencies or operators managing multiple client workflows who want a visual, no-code way to build and replicate automation flows
Worth knowing
- Pricing starts at $99/month ($79 billed yearly) and scales with subscriber volume, so costs can climb as your list grows — worth modeling against your current or projected contact count before committing.
- Implementation is estimated at one to two weeks, which is relatively light, but getting full value from behavior-based triggers requires your product to send events via API or Segment — a technical step that needs developer involvement.
- The platform is built with SaaS use cases at its core; businesses that only need simple broadcast newsletters may find the feature set broader than they need.
- If you have no CRM and no billing solution in place yet, some of the deeper automation features — CRM sync, billing triggers — won't be available to you until those are connected.
- Teams that need a fully built-out CRM inside their marketing platform, rather than an integration with one, should evaluate whether Encharge's external CRM sync model fits their workflow.
Related solutions
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